Work With Pauline
A good home has a story. So does a neighbourhood, a brand, a person, a destination or a boutique stay. Pauline finds those stories and brings them to life through words, photography or, better yet, a little of both.
Writing
Property & Place
More than a decade writing about Australian property means Pauline knows the difference between selling the lifestyle and simply listing all the inclusions on offer.
Property listing copy
Architectural + design stories
Vendor + homeowner profiles
Market + suburb profiles
Development content
Real estate editorial
People & Brands
Sometimes the hardest story to tell is your own. Pauline interviews people, finds the interesting bits and turns them into human copy – whether that’s a staff profile or the story of an entire business.
Staff + founder profiles
Team + agency About pages
Brand stories
Media releases
Newsletters + EDMs
Websites
No synergy. No solutions-driven excellence. No “At [insert company name], we believe...” Just clear, characterful copy that says who you are, what you do and why it matters.
Individual webpages
About pages
Small business websites
Website rewrites + refreshes
Photography
Image Licensing
Sometimes the photograph already exists. The archive spans Australia, Europe and the Philippines, with original imagery available for editorial and commercial use – from a single hero image to a complete visual collection.
Single editorial images
Single commercial images
Curated image collections
Destination image collections
Large image library licences
Destination Libraries
Need more than one great shot? Complete destination collections are available for tourism bodies, publications, accommodation brands and businesses seeking a cohesive bank of original imagery. Collections can be curated around a place, story or brief, giving you a ready-to-use library without commissioning a shoot.
Travel + tourism campaigns
Editorial features
Destination guides
Websites + digital content
Social + marketing content
Brand image libraries
Destination Content
Destination stories
Travel stories with a sense of place, written for tourism bodies, publications and brands that want to make somewhere worth the journey. From neighbourhood guides to first-person features, each story captures what makes a destination distinctly its own.
Destination features
Travel + neighbourhood guides
First-person travel stories
Editorial + branded content
Tourism campaigns
Words + photography
One trip, one brief and a complete bank of original content. Destination packages combine editorial storytelling with photography captured on location, creating words and imagery designed to work together across print, digital and social.
Destination story + photography
Multi-day destination shoots
Campaign content
Editorial packages
Digital + social content
Hotels + stays
A great stay is about more than the thread count. Pauline creates stories and photography that capture the character of hotels and boutique stays – from the design and details to the people and place.
Hotel + accommodation stories
Property + lifestyle photography
Words + photography packages
Website + editorial content
Brand storytelling
Destination Content
Events + partnerships
From intimate gatherings to larger community events, MIK can collaborate with brands on experiences that bring people together – whether that means supporting an existing event or creating something new from scratch.
Event planning + hosting
Sponsored events
Brand partnerships
Creative collaborations
Community activations
Content + campaigns
MIK also partners with brands to create original content and campaigns through its editorial voice, creative network and community – with ideas shaped around the right story rather than squeezing a logo into the wrong one.
Sponsored content
Brand campaigns
Editorial collaborations
Social content
Creative campaigns